Last night I went to a movie with a few grad students and faculty here. Afterwards we went to nice crepe shop called the Greenhouse Effect. They had an article about their shop from the Salt Lake Trib on the wall, containing this sentence (approximately; the article isn't online):
"Being committed environmentalists, the owners named their cafe the Greenhouse Effect, after the phenomenon that sustains life on earth [emphasis mine]."
[UPDATE: A correspondent e-mails a link to this page, which says that the "greenhouse effect" refers to the atmosphere radiating heat to the earth after absorbing radiation from the earth, which is different from the expected global warming due to an increase in the greenhouse effect. Well, all right. My apologies to the Trib.]
I was dumbfounded.
Posted by Matt Weiner at January 25, 2004 03:41 PM